9 Profound Online Review Statistics


Consumers use online reviews to make purchasing decisions.  This can work for or against small businesses.  This will work against small businesses if they are not actively monitoring their online reviews, or are delivering a poor customer experience.  However, it can pay off over and over for businesses that take the time to deliver a great experience and work to build a great online reputation.  And the numbers prove this.  Here are the core statistics behind online reviews.



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